Unveiling the Apple Watch Ultra 2: Subtle Upgrades with a Purpose

Politics, News Sept. 15, 2023, 3:34 a.m.

The Apple Watch Ultra 2 may appear modest but targets those who missed the prior model. Maintaining the originals excellence, it wisely avoids drastic changes.

In-Depth Analysis: The Apple Watch Ultra 2 - More Than Meets the Eye

The recent unveiling of the Apple Watch Ultra 2 during Apple's iPhone 15 event may have left some fans initially underwhelmed. It seemed to offer only a modest list of upgrades, a handful of new features, and maintained the same design as its predecessor. However, a closer examination reveals that this release was not meant for current Apple Watch Ultra owners, and its seemingly subtle improvements have a more profound purpose than meets the eye.

First and foremost, it's crucial to understand that the Apple Watch Ultra 2 doesn't cater to those already sporting an Apple Watch Ultra. The primary incentive to upgrade lies in the notably brighter screen, although the original Ultra's display is far from lackluster. While the new S9 chipset promises increased speed and the Double Tap gesture adds a touch of innovation, owners of the Apple Watch Ultra have already enjoyed a year without these features. The Ultra's outstanding performance and capabilities mean that existing owners can comfortably extend their use without concern.

Reflecting on these updates, some may be disappointed initially. However, it's essential to remember that the Apple Watch Ultra received a perfect 10/10 score when reviewed. Even after some time, revisiting the Apple Watch Series 8 revealed that it was even more impressive than remembered. Although it's been a few months since I personally wore the Apple Watch Ultra, both Digital Trends' Mobile Editor Joe Maring and staff writer Christine Romero-Chan have recently become ardent fans, solidifying its status as a 10/10 product.

Apple achieved something extraordinary with the Apple Watch Ultra. Its distinctive design, premium materials, and extensive capabilities seamlessly combine to create a remarkable product. Despite initial concerns about its size and bulkiness, it quickly proved its worth on the wrist, offering a stylish appearance and long battery life. When a product functions as seamlessly as the Apple Watch Ultra, it doesn't require a massive annual overhaul or frequent upgrades by its owners.

Those expecting the Apple Watch Ultra 2 to deliver a significant overhaul may not have been paying attention to Apple's smartwatch history. A quick look at the Apple Watch "Series" reveals Apple's modus operandi for its smartwatch line. Meaningful updates, such as the Apple Watch Series 7 and Series 4, brought significant changes to hardware and design, while intervening models adhered closely to the established formula.

There was no imperative need to dramatically alter the specifications or design of the Apple Watch Ultra to align it with the Series 9's updated technology. Attempting to completely reimagine a product that earned a perfect score in a single year would be a chaotic and poorly considered endeavor. Thankfully, Apple refrains from such actions.

Even today, the original Apple Watch Series 0 remains unmistakably recognizable as an Apple Watch, even when placed beside the Series 9. Apple's approach to its smartwatch doesn't hinge on radical changes, and rightly so. The Apple Watch Ultra 2 doesn't need a drastic overhaul when the initial formula is so impeccably designed, and that's why it gets a pass in my book.

I'm also pleased to see that Apple hasn't abandoned the Apple Watch Ultra. Initially, it was unclear whether it was a sales success worthy of a sequel or a niche product beloved by a few and ignored by the masses. It could have suffered the fate of the Apple Watch SE 2 or the iPhone SE (2022), likely ignored until their final days. However, the arrival of a sequel to the Ultra affirms its enduring appeal.

However, there are a couple of things I would have loved to see in the Apple Watch Ultra 2: a new case color or finish and an exclusive Ultra band. The iPhone 15 Pro boasts a titanium body and comes in several stunning colors, making it all the more disappointing that this expertise wasn't utilized for the Ultra 2's design. While the new colors for existing bands are attractive, considering the Ultra's status as a versatile everyday smartwatch, an "Urban" band tailored for city use would have been a delightful addition. These additions could have differentiated the Apple Watch Ultra 2 from its predecessor and enticed potential upgraders who might have otherwise hesitated.

Setting these minor concerns aside, the Apple Watch Ultra 2 hits the mark in various ways. It serves as the ideal smartwatch for those who refrained from purchasing the Apple Watch Ultra in 2022. There are no more excuses, and you're bound to fall in love with it upon arrival. As for those who still possess the brilliant original and crave something new, I recommend waiting to see what Apple has in store for 2024 and 2025, as that's when we can expect more compelling reasons to replace that superb, 10/10 smartwatch on our wrists.

In conclusion, the Apple Watch Ultra 2 may seem like a minor update on the surface, but it serves a specific purpose in Apple's smartwatch lineup. It caters to those who missed out on the Apple Watch Ultra in the previous year, offering a compelling option with some noteworthy enhancements. Apple's decision to avoid drastic changes for a product that already earned critical acclaim is a wise move, ensuring that the Apple Watch Ultra 2 continues to uphold the legacy of its predecessor. While a few additional design elements could have added further appeal, the Apple Watch Ultra 2 remains a strong contender in the world of smartwatches.